Steps to Building a Results Focused Digital Marketing Campaign

Create a Digital Marketing Campaign That Works 100%

Digital marketing is a marketing technique that aims to promote brand products and services on digital platforms. With the help of digital marketing, a business creates brand awareness, increases sales, or generates high-quality leads. But implementing digital marketing strategies is not everyone’s cup of tea. 

A marketer needs to have a complete understanding of the digital marketing terminologies and hands-on experience in creating digital marketing campaigns. But what is a Digital Marketing campaign? How to create a successful digital marketing campaign? 

Questions like these are most prevalent among aspiring or new digital marketers. To clear all your queries, we have mentioned the details of a marketing campaign in this article. After reading this blog post; you will understand the concept of digital marketing and the steps to creating a successful campaign.

What is a Digital Marketing Campaign? 

A digital marketing campaign involves the formulation and execution of the marketing efforts on digital platforms. The main aim of launching any digital marketing campaign is to make the customers engage and improve conversions. The execution of the digital marketing campaigns can be carried out on more than one digital platform. 

A digital marketing strategy is successful only when an effective campaign is executed. However, creating a successful digital marketing campaign is difficult, if a marketer is new to it. 

How to create a successful digital marketing campaign? 

To create an effective digital marketing campaign, a marketer needs to follow some steps. It includes the major steps of research, strategy formulation, and then implementation. Let’s understand each step of creating an effective campaign in detail: 

1)Understanding the Marketing Goals

Before building any campaign plan, it is essential to understand the marketing goals of the campaign. It is so because planning anything without determining the goals does not provide any direction. Therefore, make clear, specific, attainable, measurable, timely, and realistic goals. 

For instance, for a digital marketing campaign, the goals can be to achieve brand awareness or a high engagement rate on the website. The goals should be centered around customer satisfaction, sales, and profits of the business. But the goals should be traceable which can measure campaign performance. 

2) Determining Your Budget

The next step in building a successful digital marketing campaign is to determine the budget. For executing any campaign, a company needs to bear a cost that is attached to each digital marketing platform. For instance, under PPC advertising, a business needs to set a budget for showing advertisements. While for email marketing, purchasing software will be the cost for the company. 

Therefore, a marketer needs to determine the budget of each digital marketing campaign. This helps the marketer to create an optimal mix of digital platforms and strategies. A marketer can also analyze the budget that was spent in the previous campaigns to set a perfect budget. 

3) Undertaking Market Research

The next and essential part of building a digital marketing campaign is undertaking market research. At this step, a business needs to understand the audience’s requirements and needs. Sometimes, businesses wanted to engage one group and even target them. But, another group of the audience proved to be very effective for their campaign. Therefore, it is essential to create buyer personas. 

Under this step, first, choose to research the market dynamics, industry benchmarks, and potential vendors. After which, create a complete understanding of the key market and the products that you want to sell. This will help the businesses to know the target market effectively. 

4) Determine Targeted Audience 

This step immediately succeeds the previous one as it is highly related to it. When you have determined the targeted personas, then select the targeted audience that can be effective for gaining conversions. A business needs to describe the ideal targeted customers and test the target customer assumptions. Once tested, select the right audience. 

5) Select the Right Digital Platform

The next step in building an effective digital marketing campaign is to select the right digital platform. It is important to choose a platform that your targeted audience uses. For instance, when the targeted audience is under the age gap of 20-30s, the best digital platform can be social media while for others it can be emailed. The choice of digital platform will vary as per your goals and targeted audiences. 

The digital platforms that one can use for successful marketing campaigns include: 

  • Email Marketing
  • Search Engine Optimization 
  • Automation
  • Pay-per-click advertising
  • Demand generation
  • Events
  • Content marketing
  • Landing Pages
  • Customer Relationship Management platforms, and more. 

Make sure to choose such platforms based on budget, team members’ expertise, and audiences. It is not necessary to choose only one platform for the same. Create a mix of digital platforms that can prove to be very effective for the concerned marketing campaign. Make sure to create a marketing campaign brief to map out each campaign element. 

6) Create Content

Once you have chosen the desired digital marketing platforms, you now need to create content for the same. The content cannot be very similar for each platform. The way of communication will vary as per platform. A business can outsource the content creators for this. Many agencies hire freelancers or agencies for creating different types of content, be it, blogs, videos, infographics, or ebooks. 

There are also content creation tools that can be used by businesses to create small content. However, when it comes to creating content for a digital marketing campaign, it is better to either hire a freelancer or agency for the same. 

7) Execution and Promotion of Campaign

When you have created the whole digital marketing campaign, the next step is to implement it on desired platforms. Launch it on every platform and make use of inbound tactics to promote it. The users who will enter your sales funnel will be effective. 

8) Analysis of Campaign

The last step in this process is the analysis of the campaign implemented. This step is essential for any business because it will let you know whether the campaign was successful or not. It will also guide the marketer in creating further campaigns. Therefore, a marketer needs to analyze the important metrics and KPIs of each campaign. Create a complete report of this and analyze which area works best and which platforms require more promotion. 

Final Words 

Creating marketing campaigns for businesses is not an easy task. When it comes to a digital marketing campaign, a marketer needs to have research skills for building an effective campaign. But some may lack in it and some may not know the proper steps that should be followed. A marketer should follow all the steps mentioned in the article effectively. It will surely bring success to the business.

About The Author

Lokesh Kumar

Lokesh Kumar is the founder of VikMajra and a digital marketing professional with over 10 years of experience. He has worked with some of the world's leading brands, helping them create successful online marketing campaigns. He is a Google Certified Partner and an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. Lokesh is a highly sought-after speaker and trainer, and has spoken at events all over the world. He is also the author of two bestselling books on digital marketing. Lokesh's mission is to help businesses achieve success online through effective digital marketing strategies.

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