The Ultimate Guide to Digital Marketing Strategies and How to Improve Your Online Presence

Introduction About Digital Marketing Strategies 

Digital marketing is a strategy that is transforming the way of marketing gradually. However, after the pandemic hit, the use of digital marketing strategies has increased. Each business is trying to have more control over the digital platforms and generate qualified leads and sales. With such an increase in the adoption of this strategy, the demand for digital marketers has also increased. 

Even many freshers are opting for this career option but before heading towards it, let’s understand its strategies. Digital marketing is not a single technique that is used by marketers. It has various strategies used by marketers to achieve desired results. Each strategy makes use of a different digital platform. 

In this article, we have covered the concept of digital marketing and a brief overview of each digital marketing strategy. So, let’s start with the introduction to the digital marketing concept. 

What is Digital Marketing? 

The process of promoting a brand’s product or services through digital platforms is known as digital marketing. These digital platforms can be social media, websites, and podcasts. This technique has transformed the way of marketing. Now, adopting this technique is essential for businesses. It is so because digital marketing helps businesses to reap major benefits like increasing sales, and creating better brand awareness in the market. Most businesses have already shifted to this technique while some are still understanding the importance of this technique. 

Digital Marketing Strategies 

After understanding the concept of digital marketing, now it’s the time to understand its strategies. Digital marketing is a wider concept and includes different strategies used on different platforms. Here is the list of strategies that are part of the digital marketing concept: 

1)Search Engine Optimization

Search Engine Optimization is a digital marketing strategy for getting a high rank for your website or blog on the Google SERP. The Google search engine uses algorithms to rank the pages or websites based on the relevancy of your keywords. Therefore, by understanding such algorithms, a marketer can get the page ranked on the SERP. 

It helps the businesses to increase the visibility of the brand and create awareness. However, a  marketer needs to conduct deep research for finding relevant keywords for the website or blog. After which they are optimized in the content. Therefore, beating the competitors and getting the content ranked on the SERP requires extensive knowledge and experience. 

2) Search Engine Marketing 

Search Engine Marketing is another strategy used for improving brand visibility on the Google SERP. In SEM, a marketer pays a specified amount to Google for showing their website or content at the top of SERP. Therefore, Search engine marketing is the process of carrying out paid advertisements that can appear at the top of SERP. 

It is completely different from SEO as in SEO organic rank is achieved while in SEM paid rank is achieved. However, the label “Ad” gets displayed with the URL of the website whenever a paid ad is run on SERP. This technique can be expensive for marketers as running ads on higher-rank keywords can be more. 

3) Content Marketing 

Content Marketing is the process of generating leads by promoting a brand’s product through effective content. It can be blogs, articles, infographics, or ebooks. However, the content should be informative and relevant to the users. This strategy helps businesses to connect with users effectively.

Under this strategy, a marketer needs to build and publish content as per the targeted audiences. It is very effective in generating traffic and leads generating leads for a business. With the help of relevant content, a marketer can get the benefit of being preferred by the visitors.

4) Social Media Marketing 

Social media marketing is another strategy in which a brand’s product is promoted on social media platforms like Facebook, LinkedIn, and Instagram. This strategy is used by marketers to optimize and advertise brands on social media platforms. It is also effective in increasing brand reach. However, through social media marketing, a marketer generally optimizes and runs ads on social media channels. 

This strategy helps businesses to get better conversion rates. So, a marketer can target a specific group of users for conveying the right message to them, leading to better conversions. 

5) Affiliate Marketing

Another digital marketing strategy adopted by businesses is Affiliate marketing. It is the process of advertising a brand’s product on other websites in exchange for a commission. Here, the website that promotes the brand is the publisher. The publisher needs to generate leads for the advertiser for getting commissions. However, the commission amount is determined based on conversions drawn by the publisher. 

This strategy of digital marketing is effective in increasing the business reach. However, only high-traffic websites are chosen by the advertisers for the effectiveness of this strategy, leading to better conversions. 

6) Email Marketing

Email marketing is a marketing strategy for promoting a brand’s product or services through emails. Here, a marketer sends newsletters or promotional emails to draw attention to the brand’s product. Email marketing is very effective in tracking the behavior and interests of a subscriber. This strategy is efficient in getting better conversions and qualified leads for the business. 

However, it can be carried out only when the email content is relevant to the subscriber. Good and relevant email content will encourage the subscriber to interact with the email. Today, most marketers are choosing automation tools to simplify the email marketing process. 

7) Mobile Marketing 

The next digital marketing strategy is mobile marketing. This is the strategy of promoting a brand’s products and services on mobile devices. It is carried out by running the brand advertisements in between the mobile application usage. A business can easily show its ad on an application that allows advertisements. 

It is effective in building brand awareness and generating leads for the business. However, a marketer needs to have full knowledge of keywords that can help in attracting quality leads.

8) Online Reputation Management

The next strategy on our list is online reputation management. It is the process of maintaining and rectifying a company’s image on digital platforms. A business cannot control the negative reviews left by users on different digital platforms. But, negative reviews directly affect the sales and reputation of the business.

Therefore, to rectify and keep the brand image positive, marketers need to adopt this strategy. With this strategy, the marketers try to make the users change their negative reviews or nurture them effectively. It can be done by replying to their negative comments. This creates a better image of a brand. 

Final words

Being a digital marketer is not an easy task. One needs to understand each digital marketing strategy effectively for gaining better opportunities. All the strategies mentioned in this article are part of digital marketing and require practical understanding. Therefore, understand and gain digital marketing skills for better career opportunities!

About The Author

Lokesh Kumar

Lokesh Kumar is the founder of VikMajra and a digital marketing professional with over 10 years of experience. He has worked with some of the world's leading brands, helping them create successful online marketing campaigns. He is a Google Certified Partner and an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. Lokesh is a highly sought-after speaker and trainer, and has spoken at events all over the world. He is also the author of two bestselling books on digital marketing. Lokesh's mission is to help businesses achieve success online through effective digital marketing strategies.

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