How to Optimizing Images for Your Website SEO

Updated on April 25, 2021 | Digital Marketing   | No Comments  

5 Points to Remember While Optimizing Images for Your Website SEO

I have already shared with you some of the best websites from where you can find images on your website and use them on your blog post. As an SEO expert and online marketing professional, you can’t ignore the importance of images on a website. Every time, I keep telling webmasters and bloggers to use images on their website not just it improves the quality of blog posts, but it is also helpful for the search engine optimization point of view. Also for On-Page and Off-Page Search engine optimization of your website, image optimization is also important especially if you want to improve the ranking of your website.

Especially, when you promote your content on social media websites such as LinkedIn, Facebook, Pinterest,etc.then a good looking and professional image can dramatically CTR (click-through rate), and as a result, you receive more traffic on your website. So, if you are one of these blogger/ webmasters or any other business person who are not using images on your website, then you are losing great traffic towards your website.

I highly recommend you to use top quality and relevant images on your blog post. Though image optimization is not rocket science and anyone having good SEO knowledge can perform image optimization on your website. 

Today, in this article I will share with you some of the most important points which you need to know at the time of optimizing images for your website SEO. So, let’s look at these points what they are and how you can use them.

1.File Name

It is the single most important part while optimizing images for a blog post. At the time of selecting an image, try to make sure that you are not violating the copyright issues with the image. Usually, when we download an image from the internet or take screenshots, it is stored as any random name like 123.png or gdgd.jpeg, etc.

So, if you are taking a screenshot for an Adwords related blog post, then try to make sure that you give a name that is somewhat related to Google Adwords, followed by image extension, which can be any of the following: .png, .jpeg, .bif, etc.

2.Resize image

After giving a proper name to the image, resize the image to load it faster. You can also take the help of an online tool that resizes the image as per your requirements. Resizing removing an extra portion and reduce its size so that it loads faster. Also, a search engine like Google gives a better ranking to those webpages where image load faster on both mobile and desktop devices.

3.Give a valid Alt tag to the image

The alt tag in the image is a very useful parameter when it comes to proper image optimization. The search engine spider uses the Alt tag while giving ranking to images in search engine results pages. So, if you are using an Alt tag of “Facebook.jpeg” instead of “4522.jpeg”, then the probability of getting better ranking for 1st is much higher as compared to the second.

4.Robot.txt file

When it comes to image optimization of the image, placing the image in a completely different folder. Also, make sure that the robot.txt file does not block your image folder. Otherwise, it will become difficult for the search engine spiders to move through your image and results in a decrease in ranking and website traffic.

5.Stop keyword stuffing

When it comes to optimizing images for search engine optimization point of view, the right keyword is one of the things which comes in the mind of everyone. But at the same time, it is also important to know you don’t do keyword stuffing. Instead of doing keyword stuffing, follow all the search engine guidelines and optimize the image.

Note: Today, the search engine is smart, and if at any point in time, they found keyword stuffing like activities, the website will be penalized and it will result in decrease of ranking and revenue.

These are some of the important points which you need to know while optimizing images for your blog post or website. If you know any other points which I missed in this article, then please let me know via the comment section.

About The Author

Poonam Yadav

Poonam Yadav is an expert technical writer and editor with over 10+ years of experience. She has deep knowledge about Software, IT Companies, Tutorials on Different Topics. She loves to explore new technology and DIY tools.

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