Key Reasons Why Your Digital Marketing Strategy Isn’t Working and How to Fix It

Why Digital Marketing Strategies Fails and What are Its Solutions

Formulating a digital marketing strategy for a business requires extensive knowledge and experience in this technique. There are many instances of the brands where the digital marketers were successful at achieving desired goals. However, making a digital marketing plan that may work effectively for a business is difficult. For formulating and executing a digital marketing campaign, a marketer needs to follow the right steps effectively. 

However, sometimes, a marketer follows the right steps and executed them properly, but results aren’t achieved. Many marketers often have to face failures even after making efficient strategies. Witnessing the failure of a digital marketing strategy is not a thing to panic about. But the constant failures are a matter of concern.

A marketer needs to find the reasons for the constant failures. To help them, we have mentioned the reasons for the failure of the digital marketing strategy. We also provided the ways through which you can solve each problem. 

Reasons and Solutions for the Failures of Digital Marketing Strategy 

There are various components of a digital marketing strategy that guarantees the success of the strategy. It includes determining goals, choosing the right device, time frame, customer profile, and targeted location. However, any inefficiency in choosing and formulating these goals can lead to the failure of a digital marketing strategy. 

But, if in case you are unable to determine the reason for the constant failures, then here are things that you should look into. The following can be the reasons for the failure of a digital marketing strategy: 

1)Lack of Formulating Goals 

The primary reason for the failure of the digital marketing strategy is that the goals are not properly determined. Many digital marketers either choose to set multiple goals or no goals for the campaign. Even those who set a single goal set some goals that are non-achievable. 

Due to such goal determination, the whole campaign plan gets distracted leading to failure. Many marketers try to achieve all things with a single campaign. Lack of direction leads to a wastage of time and effort as well. 

Solution: To rectify this cause of failure, one needs to understand that goals should be smart, achievable, and measurable. A marketer needs to know that the goals require a call to action and tactics to get achieved. Determine your company goals and do not try to achieve all goals at once. Set different goals for different campaigns for better results. 

2) Lack of Research 

The second reason for the failure of digital marketing strategy is the lack of research. While formulating the digital marketing strategy, a marketer needs to complete the market research to understand the user’s needs. But sometimes marketers carry out the research process but conclude results in the early phases. 

For instance, while doing keyword research, a marketer may avoid doing competitive research. This leads to a choice of wrong keywords and the failure of the digital marketing strategy. Without complete market research, a marketer cannot determine the actual market position and industry benchmarks. This leads to a definite failure of the strategy. 

Solution: For solving this cause of failure, a marketer should undertake complete marketer research. Leaving market research in between or not undertaking market research leads to non-efficient strategies. Therefore, as per your goals, determine the trends, user needs, and industry benchmarks for better targeting. 

3) No Targeted Audience

This reason is mostly similar to that of market research. When a marketer doesn’t complete research, they also lack in targeting the right audience. In some cases, marketers choose not to target any group of audience and carry out the campaign for all users. Carrying out a digital marketing campaign for the users who aren’t interested in your product leads to bad metrics and KPIs. This ultimately shows the failure of the digital marketing strategy. 

Targeting the audience is essential for any digital marketer because it helps them to target their efforts to a limited group of people. This leads to efficient KPIs and metrics. 

Solution: As mentioned above, a digital marketer must set and target a group audience for efficient results. To determine the right set of audiences, concentrate on market research. After which, choose an audience that is showing better interest in your products. This will help a marketer target and achieve high-quality results. 

4) Lack of Monitoring and Rigidity

Another major reason for the failure of digital marketing strategy is the lack of monitoring. Digital marketing strategies require constant monitoring and management to undertake changes as required. But some marketers avoid focusing on the metrics and KPIs and carry out the same strategy again and again. 

In such cases, a marketer also becomes rigid towards the tactics and strategies. Such strategies do not cope with the dynamic digital environment. This leads to the ultimate failure of the whole digital marketing strategy. 

Solution: The solution to this cause is easy. A marketer needs to focus on monitoring the KPIs and metrics to understand the trend in user behavior. The user behavior doesn’t need to remain the same throughout the campaign. A marketer needs to monitor the changes and adopt different strategies for catering to the users. Instead of being rigid to a strategy, choose to work as per the user’s behavior. 

5) Wrong Time-Frame 

The wrong time frame is another reason that can lead to the failure of a digital marketing strategy. But this reason is mostly not known by marketers. In digital marketing, a marketer needs to run the campaigns when it is best suitable. For instance, for email marketing campaigns, marketers choose to first determine the time when users are more willing to open the emails. It can be possible that most of the emails are opened at 6 p.m. 

Therefore, it will be efficient for the marketer to choose to send the email campaigns at that time frame. But as seen among most marketers, they avoid researching about such a time frame. This ultimately leads to the failure of digital marketing campaigns. 

Solution: To rectify this cause, it is necessary to research the most efficient time frame for running a campaign. Evaluate the past metrics and KPIs and see at what time frame it was very effective. Choose that time to achieve better results from the campaign. 

6) Rigidity towards Trends 

A digital marketing technique is subject to some upcoming trends that can help marketers with efficient results. However, most marketers do not follow the trends and stay rigid towards the current tactics and strategies. Due to this, the failure becomes the outcome of their digital marketing strategy. 

Trends in digital marketing are effective in achieving a better digital presence for any business. It can increase the scope and reach of the businesses. Any rigidity or non-adopting of such trends can lead to non-efficient results. 

Solution: The ultimate solution to this cause is to stay updated with the trends. Research the market space and competitors to know which strategy is in trend. Choose that strategy for doing digital marketing practice. It will show efficient results to every marketer. 

Final Words

Digital marketing is not a technique that can be carried out easily by any marketer. Many marketers face constant failure in digital marketing strategies. The reasons for such failures are common but big. We mentioned all such reasons in this article. If a marketer is facing such failures, then evaluate these reasons and use the solution that we provided. A small change in your thinking can help you achieve the desired results from the digital marketing strategy.

About The Author

Lokesh Kumar

Lokesh Kumar is the founder of VikMajra and a digital marketing professional with over 10 years of experience. He has worked with some of the world's leading brands, helping them create successful online marketing campaigns. He is a Google Certified Partner and an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. Lokesh is a highly sought-after speaker and trainer, and has spoken at events all over the world. He is also the author of two bestselling books on digital marketing. Lokesh's mission is to help businesses achieve success online through effective digital marketing strategies. Protection Status