What are the Different Types of Digital Marketing?

Types of Digital Marketing-When and How to Use Them?

Today, the tactics and techniques of marketing have changed for businesses. From marketing through print ads or newspapers, businesses have shifted marketing to digital platforms. The rising importance of digital space for marketing arises because of the higher adoption of the internet by the users. Today, millions of users on the internet regularly interact with digital space for information. 

Even before buying any product, customers choose to read its review online. This makes it essential for businesses to build their presence online and duly maintain it. The concept of marketing on digital platforms is known as digital marketing. However, this technique is wider than any other marketing technique. In this article, we have covered the concept of digital marketing and its different types. 

What is Digital Marketing? 

The process of promoting a brand’s product or services through digital platforms is known as digital marketing. Under this technique, the marketers make use of digital platforms like social media, websites, and podcasts to promote the brand’s product. This technique has revolutionized the way of marketing. 

Now, adopting digital marketing techniques is essential for businesses. It is so because digital marketing helps businesses to fight the competition, increase sales, and create better brand awareness in the market. Most businesses have already shifted to this technique while some are still understanding the importance of this technique. 

Top 10 Types of Digital Marketing- One Should Need to Know

Digital marketing is a wider concept and includes different types of strategies that can help in promoting a business. Here is the list of techniques that are part of the digital marketing concept: 

1)Search Engine Optimization

Search Engine Optimization is the technique of getting the high rank of your website or blog on the Google SERP. Google uses algorithms to rank the pages or websites based on the relevancy of your keywords. The rankings on the SERPs changed and updated at the specified time. 

This method is used by digital marketers to increase the visibility of the brand and create awareness. Getting your business ranked on the SERP is not an easy task. Marketers need to research the relevant keywords for the website or blog and optimize them in content writing. Many competitors in the market may have used the same keywords for getting rank. Therefore, beating them and getting the content ranked on the SERP requires extensive knowledge and experience. 

2) Search Engine Marketing 

Search Engine Marketing is another technique of digital marketing for improving brand visibility on the Google SERP. In SEO, a digital marketer optimizes the content to rank on Google SERP. But in SEM, a marketer pays a specified amount to Google for showing their website or content at the top of SERP. Therefore, Search engine marketing is the process of carrying out paid advertisements that can appear at the top of SERP. 

When a business pays the search engine for showing an ad on the SERP, the label “Ad” gets displayed with the URL of the website. This technique can be expensive for marketers as running ads on higher-rank keywords can be more. 

3) Social Media Marketing 

Social media marketing is the process of promoting a brand’s product on social media platforms like Facebook, LinkedIn, and Instagram. This technique is used by marketers to optimize and advertise brands on social media platforms. It helps the businesses to get better brand reach. However, through the social media marketing technique, a marketer generally optimizes and runs ads on social media channels. 

This technique helps businesses to get better conversion rates. So, a marketer can target a specific group of users for conveying the right message to them. This helps in better conversions and sales for the business. 

4) Affiliate Marketing

Affiliate marketing is the process of advertising your product on other websites in exchange for a commission. Under this technique, a publisher’s website agrees to promote a product of an advertiser on its website. The publisher must generate leads for the advertiser. Generally, the commission amount is determined by the advertiser based on conversions achieved from the publisher’s website. 

This type of digital marketing technique is effective for businesses as it can increase their reach. However, an advertiser will choose only those publishing websites that have good content and high website traffic. This increases the chances of conversions for the businesses. 

5) Content Marketing 

Content Marketing is the process of generating leads by promoting a brand’s product through effective content. The content here can be blogs, articles, infographics, or ebooks. However, the content should be informative and relevant to the users. This type of marketing through content helps businesses to connect with the users effectively. 

Under this technique, a marketer tries to build and publish content as per the targeted audiences. This technique is very effective in generating traffic for the website and generating leads for a business. It is so because every user today surfs the internet to find answers to their queries. Solving their queries through content can help marketers to gain better brand awareness. 

6) Online Reputation Management

Online Reputation management is another type of digital marketing technique used by businesses. It is the process of maintaining and rectifying a company’s image on digital platforms. Today, most users leave their reviews on digital platforms to explain their experience with the product. However, such reviews can also be negative. 

Negative reviews directly affect the sales and reputation of the business. Therefore, to rectify and keep the brand image positive, marketers adopt the online reputation management technique. With this technique, the marketers try to make the users change their negative reviews or nurture them effectively. This creates a better image of a brand. 

7) Email Marketing

Email marketing is the technique of promoting a brand’s product or services through emails. Under this technique, a marketer sends newsletters or promotional emails to the subscribers to generate their interest in the product. This technique is very effective in tracking the behavior and interests of a subscriber. Even with this marketing technique, a marketer can get better conversions and qualified leads for the business. 

However, effective email marketing can be carried out only when the content is good. Good email content can encourage a subscriber to open and read the email. This also helps them to get better click rates on the CTAs. However, many email marketing automation tools can help a marketer to simplify their email marketing process. 

8) Mobile Marketing 

The rise in the adoption of mobile devices by users has given a rise to this marketing technique. Mobile marketing is the technique of promoting a brand’s products and services on mobile devices. It is done by running brand advertisements in between the mobile application usage. With the help of mobile marketing techniques, a business can show their ad on an application that allows advertisements. 

This technique is effective in building brand awareness and generating leads for the business. However, one needs to have full knowledge about this technique to know which keywords can work for attracting quality leads. 

Final Words

Digital marketing is a modern-day marketing technique that is helping businesses to earn quality leads and sales. However, this marketing technique is much broader than any other technique. All the digital marketing techniques mentioned in the article are an essential part of this strategy. Therefore, use a strategy that can help you to achieve better results for your business!

About The Author

Lokesh Kumar

Lokesh Kumar is the founder of VikMajra and a digital marketing professional with over 10 years of experience. He has worked with some of the world's leading brands, helping them create successful online marketing campaigns. He is a Google Certified Partner and an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. Lokesh is a highly sought-after speaker and trainer, and has spoken at events all over the world. He is also the author of two bestselling books on digital marketing. Lokesh's mission is to help businesses achieve success online through effective digital marketing strategies.

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