SEO stands for search engine optimization and it is the process of optimizing a website according to search engine guidelines. The primary objective of SEO is to ensure that a website gets better ranking, visibility, and free organic traffic; when someone searches for relevant keywords. Sometimes, SEO is also known as organic listing or searches. If you want to increase the traffic from search engines like Google, Yahoo, Yandex, etc.; then you need to learn in detail about keyword research, On-Page SEO, Off-Page SEO, and certain other tutorials, tricks listed below. Our SEO tutorial has been prepared after doing proper research and will prove helpful for beginners and professionals. A basic and elementary level knowledge about how domain, web hosting, website development technologies will prove beneficial for a better understanding of search engine optimization (SEO).
What is SEO
In this tutorial, you will learn everything about what is SEO; how search engines work, the importance of SEO in marketing, website SEO ranking factors, search engine guidelines for website owners, quality content, and much more in detail.
Types of SEO
Learning what are the different types of SEO will help you to better understand search engine optimization techniques. It usually involves white hat SEO, black hat SEO, and grey hat SEO. In this tutorial, you will also know in detail about the best and 100% working SEO techniques & types among the available options.
White Hat SEO
In the White Hat SEO tutorial, a detailed introduction will be provided about the list of most popular white hat search engine optimization techniques & uses. Good quality content, UI-UX, backlinks, website SEO copywriting, meta tags, etc. are some of the essential white hat SEO techniques.
Black Hat SEO
In the Black Hat SEO tutorial, we will teach you what are the list of different types of black hat SEO activities and techniques along with their pros and cons. Duplicate content, keyword stuffing, cloaking, etc. are some of the major ones. For running a successful SEO campaign for a longer run, one needs to avoid these black hat techniques in their campaign.
How Search Engine Works
Here, you will learn in detail about how search engines work along with detailed training about indexing, fetching, crawling, bots, ranking, etc. Popular search engines like Google, Bing, Yandex, Yahoo, and many more follow the same algorithm for processing the data.
What is Domain
In this tutorial, you will know about what is a domain name, how to choose the best domain name for your website, security, a list of top-level different types of the domain extension, and much more.
What is WWW
In this SEO tutorial, you will learn everything about the history of the world wide web, how it works, versions, clients, servers, key people, future, protocol, open standards, HTML, web browsers, HTTPS, etc.
Search Engine vs Portal
What is a web portal (online portal) and what is a search engine; what are the major differences between these two is well explained in this tutorial.
Google Algorithms Updates
This VikMajra SEO tutorial has been prepared for keeping you aware of all the past and latest Google search engine algorithms updates and how to avoid website penalties from search engine (i.e. Google) updates. Google Panda, Penguin, Rankbrain, Hummingbird, etc. are the popular ones.
On-Page SEO Tutorial
On-page SEO Optimization is all about optimizing on-site elements of a website in order to achieve better search engine keyword ranking in the search engines like Yahoo, Google, etc. On-Site SEO elements include meta tags, meta title, image, canonical tag, internal linking, content writing & optimizations, sitemap, content formatting, URL structure, keyword density, webpage loading speed, and much more.
SEO Page Title Tag
SEO Page Title represents the webpage title and it is visible on the search engine results page (SERP). It comes in the <head> tag of HTML code and is present in the header section. SEO Page Title is one of the most crucial element for getting the top keyword ranking.
SEO Meta Description
Meta Description is another major section of a webpage. It explains what the webpage is about and comes in the header section. A meta description is helpful both for website visitors as well as for search engines.
SEO Meta Keywords
Meta keywords represent the most important keywords and key phrases related to a webpage. Along with title and description, you need to target 4 to 5 keywords that are closely related to the content of your webpage.
In a webpage, heading tags differentiate one paragraph or section from another and further improve the overall content readability by proper grouping. In SEO, popular and most commonly used heading tags are h1, h2, h3, h4, h5, h6.
SEO Optimized Domain
In this SEO tutorial, you will learn what is an SEO optimized domain, ideal length, domain extension, relevancy, branded, non-branded, and many other key metrics along with proper use cases.
SEO Canonical Tag
Canonical tag or URL canonicalization is a tag that comes in the header section of the HTML code that represents the originality of a URL. It is one of the most important on-page SEO element that needs to be utilized properly in order to avoid the duplication of content and Google penalty.
SEO Meta Tags
SEO Meta Tags refer to the meta title, description, and keyword tag. Meta tags come in the header and it is important both for search engines like Google as well as website visitors.
Miscellaneous Meta Tags
In search engine optimization, there comes a number of tags- each of these represent different meanings and needs to be used in a webpage according to the business requirements.
Open Graph Meta Tags
For communicating a webpage with popular social media platforms (like LinkedIn, Twitter, Facebook, YouTube) and further integrations, Open Graph Meta Tags are used. For increasing the click-through rate (CTR) of a website; open graph meta tags play an important role.
SEO Image optimization in On-Page SEO tutorial refers to the use of a high-quality, relevant image in a webpage. Further, proper and most relevant ALT Tag needs to be used for SEO-image optimization.
SEO internal link is a textual link from one webpage to another on the same website and creating this whole process is known as internal link building. For better crawling, indexing, and further top keyword position; having the most accurate & relevant internal links is very crucial.
SEO Site Map
A Sitemap can be either an .XML file or a static .HTML webpage. An XML sitemap is for search engines and an HTML sitemap is for website visitors. XML sitemap must need to be submitted in Google Search Console so that search engine bots properly crawl all the web pages of a website.
SEO Hidden Text
Hidden text is the textual content that is only readable by search engine bots; but not visible or readable by your website users. Using hidden text or content is a black hat SEO technique and it needs to be avoided.
SEO Web Hosting
SEO Web Hosting is a type of service provided by web hosting companies to host your website online by providing either dedicated or shared web servers. Usually, web hosting service providers take care of all the elements: performance, downtime, speed, SEO, backup, etc.
SEO Robots Meta Tag
Robots Meta Tag instructs the search engine spiders or bots to follow the task written in the meta tag. It comes in the head section of the HTML and is primarily used for a different variety of marketing needs.
SEO 301 Redirect
301 Redirect is a type of redirection that moves both the search engines as well as website visitors from the old URL to the most updated latest URL. 301 redirection can either be temporary or permanent.
SEO 404 error
404 Error is an HTTP status code that usually occurs when the server is unable to find the desired file as requested by the client (i.e. browser). It is also known as a broken link.
Off-Page SEO Tutorial
Our Off-Page SEO Tutorial will explain each and everything you need to know for building high-quality backlinks that directly improve the organic keyword ranking of your targeted web pages. A wide range of Off-Page SEO techniques needs to be implemented for acquiring backlinks from 3rd party domains or websites. Similar to On-Page SEO Tutorial, you will learn in detail about OffPage SEO and different techniques for backlinks building.
Off-Page SEO Optimization
Off-Page SEO optimization refers to all the steps and activities that need to be performed outside the website in order to improve the position of keywords in search engine results pages.
SEO Domain Authority
Domain authority also termed as DA is a search engine ranking score that is being developed by Moz. DA helps the website owner in knowing how a website is likely to rank for different keywords in SERP. High is the score of domain authority, more are the chances of ranking it.
SEO Link Popularity
Link popularity, also known as backlinks count, is an off-page SEO technique that represents the total number of backlinks that point to a website. Higher is the number of backlinks; more are the chances of getting top keywords ranking and further business. However, at the same time; you need to take care that your website is linking to only a trusted and well-reputed domain related to your industry.
SEO Directory Submission
Directory submission is an off-page SEO technique where you submit your website on 3rd party directory submission sites. The key benefits of directory submission are- more website traffic, backlinks, better keyword ranking, brand awareness, etc.
SEO Social Bookmarking
Social bookmarking is an off-page SEO technique that involves the submission of your links on social bookmarking websites. In this SEO tutorial, you will learn about the list of top social bookmarking websites, the benefits of social bookmarking, and how to use them for off-page SEO.
SEO Blog Submission
Blog submission is an off-page search engine optimization technique in which you submit your website blog on top blog submission websites. Blog submissions help in improving the overall SEO performance of a site. It also improves the overall readership of the website.
SEO Article Submission
Article submission is another popular off-page SEO backlinks building technique whose prime goal is to increase the overall backlinks profile and further organic performance. In this SEO activity, you need to submit high-quality SEO-friendly content on top authoritative websites.
Reciprocal link building is the practice of linking 2 different websites with each other for increasing the value & profiles of the overall backlinks. For example; when a website ‘A’ links to another site ‘B’ and in return website ‘B’ links back to the site ‘A’; then it is called reciprocal link building. Doing SEO Reciprocal link building is one of the most popular and oldest techniques which many SEOs adopt in their backlinks building plan.
SEO Forum Posting
Forum posting is an SEO backlinks building practice which involves creating backlinks for a specific website by involving in different related and highly authoritative online forums sites. Before starting this off-page SEO technique; you need to read all their terms & conditions and select the high traffic forum that is closely related to your industry.
Search Engine Submission
In Search engine submission SEO practice; you need to submit your website in popular search engines like Google, Yahoo, Bing, Baidu, Yandex and many more. The primary objective of search engine submissions is to ensure that fast indexing of newly created web pages and websites happens in the search engine database. It also increases the overall crawling rate by search engine spiders; which is beneficial for website SEO.
RSS Feed Submission
In search engine optimization; RSS stands for Rich Site Summary and also known as Really Simple Syndication. It involves the submission of RSS feeds of a website in popular RSS directory websites in order to boost the website’s overall organic performance, i.e. branding, keyword ranking, etc.
Press Release Submission
Press release submission is the process of writing about a company’s latest news, announcement, product features updates, etc., and then submit this data on press release websites. It is an off-page SEO technique that involves the creation of backlinks, increasing overall website keyword ranking, branding, and fetching some referral traffic.
Research and Analysis
Proper and most updated research & analysis is very crucial for getting success in the SEO Industry. In this SEO tutorial, you will learn about keyword research & analysis, competitor analysis, SWOT analysis, list of popular keyword research tools and how to choose the right keyword for your business along with examples.
SEO Keyword Research
SEO keyword research and analysis is the process of finding the most relevant keywords related to a company’s services or products. These are the keywords which potential customers are searching on Google or other search engines for solving their problems. Keyword research in search engine optimization is one of the most important activity that needs to be done before the start of any SEO campaign. The use of keywords inside the webpage content along with other onsite SEO optimization will improve the keyword ranking in SERP.
In this SEO tutorial, you will get an in-depth analysis of what is SEO competitor analysis; a list of available tools, and how to do it. While doing the competitor website SEO analysis, you need to identify all the key metrics, i.e. competitor website backlinks, social media presence, website traffic, organic and paid traffic distribution, marketing strategies, list of keywords they are targeting and much more.
In search engine optimization; SWOT stands for strength, weakness, opportunity, and threats. These 4 key factors help an organization to evaluate the future growth of their business website in a quick period of time. In this SEO tutorial, you will learn in-depth about SEO SWOT Analysis and how to use it.
Choosing Best Keywords
Selection of the best business-oriented keyword is very crucial for the overall success of any SEO campaign. In this VikMajra SEO tutorial; you will learn each and everything about how to choose the right keywords that are profitable for the overall business growth.
Keyword Research Tools
Popular SEO keyword research tools like Semrush, Google keyword planner, Ahref, keywordtool.io, and many others are used for identifying the keyword search volume, CPC, competition level, organic keyword competition level. Check the VikMajra SEO tutorial to know the list of the top 10 best SEO keyword research tools along with other benefits.
Today, search engines have become smarter than ever. They easily detect the content website content quality, backlinks profile, spamming, website layout and much more using the help of their powerful search algorithms. In this SEO tutorial, we will provide you a detailed introduction to website design, SEO guidelines, website architecture, content optimization.
Website Design SEO Guidelines
In SEO; the success or failure of a website depends somewhat on the website designing and layout. The website architect and layout give the visitors a very first impression about your website & businesses. You need to take care of a list of points related to SEO-friendly website designing.
In SEO, content optimization is one of the core element that increases or decreases the overall website performance. While optimizing the website content for SEO; you need to take care of webpage title, description, internal links, meta-keywords, broken links, uniqueness of content, relevancy, keyword optimization, plagiarism & grammar errors.
SEO Friendly Website Design and Layout
Website designing and layout is one of the core integral part that helps in getting the best possible results in a quick period of time. Some of the key elements that are a part of website design & layout include:- keyword placement, header menu bar, URL structure & filenames, navigation, header, footer, content formatting, font size & name, color, internal links.